Illustration is at the heart of fashion. Without the fluid line of a designer’s hand how else would their vision be realised? For centuries style and trends were communicated through the painted page. It wasn’t until 1932 when Vogue put its first colour photograph by Edward Steichenon the cover, fashion illustration was declared ‘dead’. But oh, how wrong they were.
Paradoxically, while technology may have ‘killed’ such an art form, it has also helped revive it. Thanks to Instagram the art lives on— and oh boy, are illustrators making the most of it! Fashion illustrations are no longer mere pieces of art —they are iPhone covers, cushions, and now scarves.
We are delighted to introduce Cape-Town based designer and illustrator, Jo Thomas, of label JOTHOMASINA. Through Thomas’s paintbrush, the catwalks of Milan, Paris, New York and London come alive on pure silk and modal cashmere. Rendered in a mixture of jewel tones and pastels, the models blur into what could only be described as a camouflage print when draped around the neck. We think fans of Skarfe in particular, will be overawed by the ‘How To Wear’ silk scarf— a visual instruction manual of how to wear, well, scarves.
Fashion illustration lives. It lives far beyond the painted page, it now has a place in our wardrobes too. Fashion really has come full circle.
Shop the first drop of our JOTHOMASINA scarves here.